What marketing channel does your campaign deserve?

There are lots of ways you can get a marketing message to your audience. The most popular being: Email, SMS, MMS, WhatsApp, push notifications.

When every message feels urgent, it’s easy to default to the channel you know and love without considering alternative options. Dotdigital’s 2026 Global benchmark report found mobile marketing channels are delivering between 7-14 times higher click rates than email. That’s not to say email shouldn’t remain your central marketing channel, but the potential clicks from mobile channels can’t be overlooked.

This downloadable flowchart gives you a fun and clear framework to follow when plotting out your marketing campaigns.

Discover:

• Which marketing channel suits your message best
• The benefits of each channel in your marketing mix
• The channel specific engagement rates you can expect (using data from Dotdigital’s 2026 Global benchmark report)

For more inspiration and information on sending great cross-channel marketing campaigns, check out our channel playbook.

Get the 2026 benchmarks for every channel in our latest report.